trademarks
Professional Legal Services In Cape Town & Gauteng
“The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.” – Vince Lombardi
Contact Our Team
We’re Here to Help, Reach Out to Our Legal Professionals
trademarks
Professional Legal Services In Cape Town & Gauteng
“The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.” – Vince Lombardi
Contact Our Team
We’re Here to Help, Reach Out to Our Legal Professionals
Burnett Attorneys & Notaries is a boutique law firm
About trademarks
- A trade mark is something, such as a word or sign, even a colour or smell, which enables customers to identify goods or services as coming from a source, even though they may not know the source’s identity.
- A reputable trader will want his products or services to have desirable and reliable qualities, so that the customer will come to regard the trader’s trade mark as a guarantee of quality and a tool to differentiate from competitors.
- Marks can be a very valuable commodity if properly developed by the proprietor through advertising, promotion and correct use on quality products or services.
- Thus, it is vitally important for the mark’s reputation and goodwill and the proprietor’s commercial standing to protect the mark locally and overseas.
- The most effective and strong way of protecting a mark is to register it.
The advantages of registration
- You have stronger and legally entrenched rights to use and protect a registered trade mark.
- An act for infringement of a registered trade mark is generally easier, quicker and less costly than an action for passing-off.
- Licensing of a registered trade mark is far safer.
- Having a registered trade mark in South Africa is a good platform for applications in many overseas countries.
- Having a mark on the register warns others of your claim to that mark and thereby acts as a strong deterrent.
what you need to know
Trade Mark Registration
Trade mark registration gives the proprietor the exclusive right to use the registered trade mark on those goods or services for which it is registered. A registration also gives the owner the right to stop others from using confusingly similar marks for their goods or services. In some circumstances the owner of a registered mark can stop others from using a mark for goods or services which are not similar to those for which it is registered.
When the cost of changing the mark is likely to exceed the cost of registration – if advertising costs are taken into consideration, this must be the case in virtually all instances of introducing a significant new mark or brand name. Whenever you believe the mark has a future beyond a few months. The sooner you register your mark, the sooner you will have the advantages of registration outlined above.
- We can advise you on marks which may be registrable.
- We can carry out searches prior to application for registration to try to establish whether the same or similar marks already exist. We can also arrange for searches to be carried out in other countries.
- We can advise on appropriate classes of goods and services, and complete and file an application with the Companies and Intellectual Property Commission.
- Where there is a need to determine an appropriate strategy regarding protection in a set of countries, we can advise on the appropriate action to be taken.
- We correspond on your behalf directly with the Companies and Intellectual Property Commission and respond to any official objections raised against an application.
- We can arrange to watch for marks applied for by others that may conflict with your own, and oppose their registration.
- We can advise you on possible infringements and on enforcing your mark against any infringers.
- We can advise you on the protection of your mark in assignments, appointment of agents and distributors and in licensing agreements.
Trade mark application process
TRADE MARK SEARCH & LEGAL ADVICE ON THE RESULTS THEREOF
The results of the trademark search as well as our advice thereon should be made available within just a few days.
TRADE MARK APPLICATION
Depending on the results of the search and our accompanying advice, an application will be lodged in the appropriate class within 48 (forty-eight) hours. There are a total of 50 classes and you will be advised which class for classes you will need to register your mark for maximum protection.
EXAMINATION
Registrar of Trade Marks examines the application and one of two things can happen:
a) Scenario 1: Examination reported to client. Action required.
b) Scenario 2: Mark proceeds unconditionally. No action required. Mark proceeds to advertisement.
ADVERTISEMENT
Mark is advertised for a three (3) month period for possible opposition purposes during which time one of two things can happen:
a) Scenario 1: Opposition is encountered. Action required.
b) Scenario 2: No Opposition. Mark proceeds to registration.
REGISTRATION
Mark proceeds to Registration and a formal certification of registration is furnished by the Registrar of Trademarks.
